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Sayulita is a small beach town on the Riviera Nayarit, north of Puerto Vallarta, that grew from a fishing village into one of Mexico's best-known surf communities. Jungle-covered hills surround a compact grid of colorful streets, and the town has a bohemian, international mix of surfers, artists, and long-stay visitors. It was named a Pueblo Mágico in 2015.
Playa Sayulita is the center of everything, with beginner-friendly waves near the river mouth and more challenging breaks to either side, making surfing at Sayulita a rite of passage for many first-timers. Surf schools and board rentals line the sand. The plaza is a gathering place for street food, music, and evening strolls. A short walk south leads to Playa Los Muertos, a calmer cove reached past the town's hillside cemetery, decorated with flowers and color. Jungle trails connect nearby beaches and lookouts for those willing to hike in the heat.
Sayulita suits young travelers, surfers, and those who like a social, casual scene. Its popularity brings busy streets in high season, so many visitors also spend time in quieter San Pancho to the north. Punta Mita, boat tours to the Islas Marietas, and the town of Bucerías are within easy reach. Winter brings the best weather and whale season.
WiserMap travel guideSayulita Mexico Surf Lessons Jungle Trails and BeachesPlan your trip to Sayulita on the Riviera Nayarit with beaches, surf, jungle trails, day trips to San Pancho and Punta Mita, food, stays and a simple itinerary.Read the guide
The town's main beach, a curve of sand lined with palapa restaurants, surf schools and colorful umbrellas, busy from morning until sunset. The gentle waves make it popular for beginners. Arrive early for a spot near the water, and check water quality notices after heavy rains.
Small sheltered cove south of town reached by a short walk through the colorful town cemetery, with calmer water than the main beach. It is good for swimming and snorkeling on calm days. Go early on weekends, as the little beach fills quickly by midday.
Quiet beach north of Sayulita reached by a jungle trail or by boat, with golden sand and powerful waves. It feels wild and uncrowded, with few services. Bring water, food and shade, and swim only when the sea is calm, as currents can be strong.
Small secluded beach between Sayulita and San Pancho, reached by a jungle walk or by boat, with golden sand framed by rocks. There are no facilities, so pack what you need. Waves can be rough, so enjoy it mainly for sunbathing, photos and a quiet escape.
Sayulita grew from a fishing village into a surf town thanks to its friendly right and left breaks in front of the main beach. Surf schools rent boards and offer lessons for all levels. Mornings usually have cleaner waves and fewer crowds in the water.
Cerro del Mono, known as Monkey Mountain, is a forested peak near Higuera Blanca, a short drive from Sayulita, with a steep trail to a summit that looks over the coast and Banderas Bay. The hike takes several hours. Start at dawn, carry plenty of water and consider a local guide.
The small central plaza is the heart of Sayulita, surrounded by cafés, taco stands, boutiques and Huichol art shops. In the evening it fills with families, music and street food. Buy beaded Huichol crafts directly from the artisans when you can.
Weekly market in Sayulita, usually on Friday mornings in the high season, with local produce, baked goods, cheese, crafts and prepared food from local producers. It is a friendly place to meet locals. Bring cash and a reusable bag, and check the current day and location.
San Francisco, known as San Pancho, is a quieter village a few kilometers north of Sayulita with a long beach, a relaxed main street and a community center known for its arts programs. It suits travelers seeking a calmer stay. Watch the sunset from the beach and enjoy dinner in town.
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Photo: Luisalvaz, Wikimedia Commons, CC BY-SA 4.0
Photo: Luisalvaz, Wikimedia Commons, CC BY-SA 4.0
