Privacy Policy.

Privacy Policy

Effective September 19, 2026 · Version 2026-09-19.2

This notice explains WiserMap’s handling of personal information across the directory, business tools, bookings, reviews, advertising and support. It should be read with the Cookie Policy and Terms of Use.

Information we handle

We handle account and contact details you provide; business names, addresses, categories, hours and public contact information; reviews, ratings, replies, photos and other submissions; verification and claim information; bookings and their status; support correspondence; subscription and transaction references; and technical information such as IP address, browser, device, requests, timestamps and security events. IP addresses and device identifiers can be personal information. We do not classify them as anonymous merely because they do not contain your name.

Booking information can include your name, email, phone number, selected service, date and time, visit address, notes and answers to the business’s booking questions. Only provide information needed for the appointment. Avoid sensitive health, identity or financial details in free-text fields. A business may independently collect information outside WiserMap under its own notice.

Information comes from you, authorized business representatives, your interactions with the service, permitted directory or review sources and providers involved in a transaction. When you allow browser location access, coordinates may help find nearby businesses. You can decline precise location and use a manually selected area. IP-derived locations are approximate and may be inaccurate. Without browser location, an approximate city is estimated from your IP address on our own server to show nearby places, guides and businesses; the address is not sent to another company for this. IP location data by DB-IP.

Why information is used

We use information to operate accounts and listings, verify authority, publish requested content, process bookings, provide subscriptions and paid placements, respond to tickets, communicate service updates, prevent abuse, resolve disputes and meet legal obligations. Where applicable law requires a legal basis, the relevant basis may be performance of a requested service, legal obligations, legitimate operational and security interests balanced against individual rights, or consent for optional activities.

Optional analytics, advertising-related measurement and third-party chat are controlled by your privacy choices where deployed. Booking, review or support submission is not consent to unrelated marketing. Promotional messages require an appropriate basis and an available unsubscribe method; essential service communications may continue when needed to administer your request.

Public information and business access

Business profile fields intended for publication, reviews, ratings, replies and submitted public images may be visible to visitors, businesses and search engines. Do not put private information in public fields. Removing information from WiserMap does not automatically remove copies held by search engines or other parties.

The business you book with receives the details needed to manage the appointment. Its authorized personnel are responsible for their use of that information and for copies held in their own systems. Private account credentials, support conversations and booking-management links are not intended for public display. A private access link is a credential: keep it confidential and report exposure promptly.

Service providers and other recipients

Information may be processed by hosting, storage, email, security, payment and support providers as necessary for their service. WiserMap uses Stripe’s payment products where presented at checkout. Stripe is a separate company, not a WiserMap brand; its own privacy terms govern its independent processing. Do not send full card numbers or security codes through WiserMap tickets or booking notes.

For optional advertising geographic measurement, ipwho.is may receive the requesting IP address to return an approximate country, region and city. Campaign reports use coarse aggregate locations rather than raw IP addresses. If enabled and you allow the relevant optional category, Google Analytics may process analytics information and the configured chat provider may process chat interactions. Advertising technology, when enabled, can involve identifiers and usage information. We do not enable an optional category merely because you continue browsing. See Cookie Policy and Cookie settings for controls.

Information may also be disclosed with your direction, to establish or defend legal claims, investigate abuse, comply with a valid legal requirement, protect people and systems, or in a lawful business transfer subject to appropriate safeguards and notice where required. We seek to limit disclosure to what is relevant. The presence of a provider does not mean every category of your information is sent to that provider.

Support tickets and privacy requests

Contact Support opens a ticket. Its subject includes the selected topic or originating page, such as Reviews, Appointments, Business claim or Terms. The page context is limited to a same-site path and safe section identifier; query strings are excluded to avoid collecting payment or access tokens. Describe the issue without passwords, card data or unnecessary identity documents.

We use the contact details and conversation to answer, investigate and document the request. Authorized WiserMap support personnel can review it. Visitors can create a ticket without opening an account. A private signed access link may be emailed; keep it private. Link expiry protects access but is not a promise that the underlying ticket is deleted at that time.

We may request proportionate verification before disclosing account information or acting on a rights request. An email address typed into a form is not by itself proof of ownership. Do not submit another person’s information without authority. We do not require a purchase or optional tracking consent to receive a privacy request.

Retention and protection

We retain information for the time reasonably needed for the stated purpose, account administration, booking and transaction records, support follow-up, safety, dispute handling and applicable legal requirements. Retention depends on the category, sensitivity and context rather than one universal period. We assess deletion requests and applicable exceptions. Backup copies may remain until the normal backup cycle removes them and should not be restored for unrelated use.

We use access controls and appropriate technical and organizational measures to reduce unauthorized access. No internet system, email delivery or storage method is perfectly secure. Protect your password and access links, limit delegated access and notify Support of suspected compromise. We do not promise an absolute security guarantee or claim that payment-provider compliance certifies every part of WiserMap.

Data may be processed in countries where WiserMap or its providers operate. Where transfer restrictions apply, appropriate lawful mechanisms and safeguards are required. Contact Support for information relevant to your request; this notice does not assert a certification or transfer mechanism that has not been established.

Requests, correction and deletion

Depending on applicable law, you may request access, correction, deletion, a portable copy, restriction, objection or withdrawal of consent. Use a privacy ticket and identify the relevant account or information. You can also use account settings where a supported control is available. We respond within the applicable legal time frame and explain lawful extensions, verification needs or reasons a request cannot be fully granted.

Deleting account access, removing a listing, removing a review and cancelling subscription renewal are separate requests. A deletion exception may apply to legally required records, fraud prevention, unresolved disputes or other permitted uses. Public directory information and another person’s lawful review may require a different assessment from your private account data. You can challenge our response through Support and contact the competent regulator where applicable.

California privacy rights and choices

Where the California Consumer Privacy Act and its regulations apply, eligible residents may have rights to know and access personal information, correct inaccuracies, delete information subject to exceptions, opt out of sale or sharing, limit certain uses of sensitive personal information and receive equal service without unlawful discrimination for exercising these rights. These rights cannot be waived by accepting our terms.

Optional third-party advertising or analytics disclosures may constitute sale or sharing under applicable definitions even without a cash payment. Use Cookie settings to reject optional categories. We honor a detected Global Privacy Control signal by disabling optional categories in that browser. This browser-level choice does not necessarily identify another device or an offline record; submit a privacy request for assistance with those.

An authorized agent may submit a request with evidence of authorization. We may reasonably verify the requester and agent as permitted by law. We do not require an account to submit a privacy request. Use the Privacy request link, including for sale/sharing opt-out or sensitive-information limitations, and explain your requested action without including unnecessary sensitive evidence.

Ranking, profiling and human review

Search results, recommendations, ad eligibility and fraud checks may use information such as category, selected location, relevance, available campaign settings and security signals. A Sponsored label identifies paid exposure; it does not guarantee suitability or an endorsement. Approximate locations and statistical reports can be incomplete or inaccurate.

If you believe automated processing contributed to an incorrect restriction, profiling outcome or material decision affecting you, request an explanation and human review through Support. Applicable access, opt-out or other automated-decision rights depend on the processing and law involved. This notice does not claim that WiserMap makes credit, employment or similarly regulated decisions merely because it ranks business listings.

Children, changes and contact

WiserMap is not directed to children under 13. Do not knowingly submit their personal information without an appropriate lawful basis. If you believe a child’s information was collected improperly, contact Support so we can investigate and take required action. Businesses must not use booking questions or public images to collect unnecessary children’s data. Paid business activity requires an adult with contractual authority or another lawful arrangement.

We publish policy revisions with an effective date. Where required, we provide additional notice or seek consent for material changes. Continued browsing is not a substitute for consent that the law requires. Contact WiserMap Support through a Privacy ticket for questions, complaints, deletion, authorized-agent requests or suspected misuse.

Open a private privacy request · Cookie settings / Your privacy choices

Advertising choices

For a detailed explanation of sponsored placements, geographic reach, rotation, measurement, optional providers and opt-out controls, read Ad Choices. Rejecting optional tracking does not necessarily remove contextual advertisements.