Reviews are at the heart of WiserMap. They help people choose wisely, and they help good businesses get the recognition they deserve. That only works when reviews can be trusted.

AT A GLANCE

Checked first

Reviews are reviewed before publishing.

Real experiences

First-hand, in the reviewer's own words.

Open to reports

Anyone can flag a review.

Reviews are checked before they appear

Submitted reviews are reviewed before they are published. Reviews that break the WiserMap Review Policy are not published, and the reviewer is told by email.

First-hand experiences only

Every review must describe a genuine experience with the business, written by the reviewer in their own words. Reviews that appear to be generated by AI tools, copied from elsewhere or written in exchange for payment are not published.

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Respect for everyone

Reviews may be critical, but they must be fair. Bullying, harassment and personal attacks are not allowed.

  • Describe what happened, honestly
  • Focus on the experience, not the person
  • Keep private information out of reviews

Anyone can report a review

If you believe a published review breaks the policy, you can report it. Reports are investigated, and reviews that do not meet the standard are removed.

Owners can respond

Business owners can reply publicly to reviews, giving their side of the story and showing how they handle feedback.