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Agadir is the largest beach resort in Morocco, a city on the Atlantic coast at the foot of the Atlas Mountains, just north of the mouth of the Souss River, and the capital of the Souss-Massa region. It is famous for its long sandy bay, its mild winter sun and the hilltop kasbah of Agadir Oufella.
The Portuguese built a fort here in 1505, and in 1541 the Saadians drove them out and later crowned the hill with a kasbah. In 1911 the Agadir Crisis between France and Germany foreshadowed the First World War, and in 1960 an earthquake destroyed the city, which was rebuilt to strict seismic standards. Agadir is also known as a capital of Amazigh culture.
Visitors ride the cable car up to the kasbah, walk the promenade and the marina, bargain in Souk El Had and explore the craft village of the Medina d'Agadir. The surf beaches of Taghazout, the palms of Paradise Valley and the birdlife of Souss-Massa National Park are all close by.
Agadir Oufella is the old kasbah of Agadir, a fortress on a hill 236 metres above sea level, built by the Saadian sultan Abdallah al-Ghalib in the 16th century. Ruined by the earthquakes of 1755 and 1960, its walls have been restored, and the hilltop gives the finest view over the whole bay.
The Agadir Cable Car opened in 2022 as the first urban tourist cable car in Morocco, running from the Tildi bridge on the edge of the city centre up to the kasbah of Agadir Oufella. It saves a steep climb, and the cabins give wide views of the port, the beach and the curve of the bay.
Agadir Marina is the pleasure port at the foot of the kasbah hill, one of the four basins that make up the port of Agadir. Its buildings in a Moorish, Arab-Andalusian style hold shops, cafes and restaurants around the yacht moorings, and it is a pleasant place for an evening stroll by the water.
Agadir Beach curves for more than 10 kilometres around the bay and is the reason the city became the largest beach resort in Morocco. Mild winters, with January afternoons around 20 degrees, draw northern Europeans in search of winter sun, and a long seafront promenade runs behind the sand.
Souk El Had in the Amsernat district is described as the largest urban market in Africa, spread over more than 13 hectares behind 13 gates with around 3,000 shops. Furniture, crafts, clothes, spices, vegetables and essential oils each have their own sector, and it is closed on Mondays.
The Medina d'Agadir is a craft village created in 1992 by the Italian-Moroccan artist Coco Polizzi in Bensergao, about 4.5 kilometres from the centre of Agadir. Built with traditional Berber techniques, its five hectares hold artisan workshops, a museum, a small hotel and an exotic garden.
The Valley of the Birds is a small bird park and green strip in central Agadir, running along the Avenue des Administrations between Boulevard Hassan II and Boulevard du 20 Aout. Its birds and shady paths make a pleasant break between the beach and the shops, and it is popular with families.
The Olhao Garden, also called the Garden of Portugal, lies in the old district of Talborjt and is named after the Portuguese coastal town twinned with Agadir. Its memorial museum shows mostly photographs of the city before and after the earthquake of 29 February 1960, which destroyed old Agadir.
Taghazout is a Berber fishing village 19 kilometres north of Agadir on the Atlantic coast, backed by the western foothills of the High Atlas. It has become a popular surfing destination, the large Taghazout Bay resort lies nearby, and fishing and argan oil still support many families in the village.
Paradise Valley is a stretch of the Tamraght river valley in the High Atlas about 35 kilometres north of Agadir, so named because locals liken it to a paradise on earth. Palms, banana, olive and fig trees grow along the river, and small waterfalls, cascades and rocky pools invite a swim on hot days.
Souss-Massa National Park was created in 1991 and covers 33,800 hectares of dunes, beaches, steppe and wetlands on the Atlantic coast between Agadir and Sidi Ifni. It shelters around 250 bird species and most of the world's wild northern bald ibises, and has a nature trail at the Oued Souss.
Crocoparc Agadir is a crocodile park in Drarga, on the outskirts of Agadir, that opened in May 2015. It keeps 325 Nile crocodiles along with giant tortoises, green iguanas, pythons, anacondas and marmosets, and its botanical gardens show plants from around the world, with a restaurant on site.
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