Your business description is often the first thing a customer reads after your name. Most people skim it in a few seconds, looking for one thing: is this the right place for me?

A good description answers that question quickly and honestly.

AT A GLANCE

Lead with the answer

What you do, for whom, and where.

Use their words

Write the way customers search.

Keep it true

No claims you cannot back up.

Start with the answer

Open with a single sentence that says what you do, who you do it for and where. For example: a family-run bakery making fresh bread and celebration cakes in the heart of town. Everything else can come after.

Customers rarely use industry terms. They search for "screen repair", not "display assembly replacement", and "boiler not working", not "heating system diagnostics". Use the words your customers use when they call you.

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Show what makes you different

Every business says it offers quality and great service. Instead, mention concrete details that set you apart:

  • Same-day service, if you genuinely offer it
  • Specialist experience with a particular brand or problem
  • Languages your team speaks
  • Parking, accessibility or easy drop-off

Keep it short and true

Short paragraphs are easier to read on a phone. Avoid promises you cannot keep, such as "the best in the city" or "guaranteed lowest prices". Customers notice when a description does not match the experience, and they say so in reviews.

Let the rest of your profile do the talking

Your description does not need to hold everything. Photos, opening hours, reviews and, with Premium, your services and FAQs can carry the detail. The description simply invites people to look further.