Before a customer reads a single word, they look at your photos. Real, recent images answer questions that text cannot: what the place looks like, how tidy it is, and the quality of the work.

You do not need a professional photographer. You need honest pictures taken with care.

AT A GLANCE

Real, not stock

Show your actual place and work.

Clear and bright

Good light beats expensive gear.

Kept fresh

Replace old photos regularly.

Photograph what customers want to see

Think about the questions a first-time customer has. Where is the entrance? What does the inside look like? What does finished work look like? Each good photo answers one of those questions.

  • Your storefront, so people recognise it when they arrive
  • The inside of your shop, office or workspace
  • Finished work or popular products
  • Your team at work, with their permission
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Use real photos only

Stock images and borrowed pictures make a listing feel empty, and customers quickly notice when what they see online does not match reality. Your own photos, even simple ones, are far more convincing.

Get the basics right

Natural daylight, a steady hand and a clean background make the biggest difference. Take photos in landscape orientation, keep the subject in the centre, and avoid heavy filters that change colours.

Your featured photo appears in search results and on the homepage. Pick an image that is bright, sharp and instantly shows what your business is about. A clear storefront or a signature product usually works best.

Replace photos when you renovate, change signage or update your products. A gallery that looks out of date can make customers wonder whether the business is still open.