Choosing a local business is a personal decision. Customers are inviting someone into their home, handing over a treasured device or trusting someone with their health or appearance. Knowing who they will meet makes that decision easier.
AT A GLANCE
Put faces to names
Customers like to know who they will meet.
Show expertise
Highlight skills and specialities.
Share the work
Give staff access to help manage the profile.
Put faces to names
A friendly photo and a first name turn a business into people. Customers arrive feeling they already know who will greet them, and that familiarity builds confidence before the first visit.
Highlight real experience
Mention what each team member does best: a speciality, a qualification or a type of job they enjoy. Keep it factual and let the work speak for itself.
Planning your next trip?Compare hotels, flights and vacation rentals on Expedia.Book nowRespect privacy
Always ask team members before adding their photo or details, and let them choose what to share. A first name and role are often enough.
Share the workload
Running a profile takes time. Giving trusted employees access lets them reply to reviews, update photos and keep information current, so the profile stays fresh without everything falling on the owner.
Keep the team section current
When someone joins or leaves, update the team section promptly. Customers who ask for a person who left months ago may wonder what else is out of date.
