Most satisfied customers are happy to leave a review; they simply forget. A friendly, well-timed request is often all it takes.

The key is to ask honestly and fairly, so every review reflects a real experience.

AT A GLANCE

Ask everyone

Not only the happiest customers.

Make it easy

Share a direct link.

Never pay

No rewards for reviews.

Ask at the right moment

The best time to ask is shortly after a good experience, while it is still fresh. At the end of a visit or in a follow-up message a day later both work well.

Ask every customer, not just the happiest

Inviting only customers you expect to be delighted gives an unbalanced picture, and readers can sense it. Ask everyone, and accept that honest feedback includes the occasional critical review.

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Make it simple

The fewer steps, the more reviews you will receive. Share a direct link to your profile, or print a QR code for your counter or receipts.

Keep it honest

Never offer discounts, gifts or payment in exchange for reviews, and never write reviews yourself or ask friends to pose as customers. Reviews must come from real experiences in the reviewer's own words.

  • No rewards or incentives for reviews
  • No reviews from staff or family about your business
  • No pressure to change or remove a review

Thank people for their feedback

Reply to reviews, positive or critical. It shows that you are listening, and it encourages others to share their experience too.